Be annoying, be angry, be upset. Help me!

Everything I do, everything I share, is political. Let me explain what it means, and convince you to join me.

Please keep in mind that I’m French, and my native language is French. And I’m writing here about politics in English.

When I started to develop my own software to help my own work in animation, it was just my own tools and nothing else. It was private and made my life better, it had no impact at all on other people’s life. Well, to be honest, as I’m not working alone, it quickly had a small impact on my colleagues too, easing their processes too.

And then, I decided I could share those tools with the rest of the world, if the rest of the world was interested. And it was. The most well known of my tools, Duik, is now (early 2018) downloaded 1000 times a day, or something like that. Going from private to public made those tools political. I had to choose how they were going to impact other people’s life.

Everything is about choices.

How I’m struggling with my idealism.

What was I going to do? I had a new product, I could just sell it like almost everything else in our capitalist society, or even better, I could rent it to keep my customers as hostages. But I had a unique occasion to think about my own impact on the world. There are a lot of things I don’t like in our society: individualism, consumerism, competition… Everything is connected, intertwined. Economics, politics, it’s just mechanics. Because our society is capitalist, it makes people individualist competitors and consumers. It’s how things go. The question is: what will happen if we get really conscious of this? What will happen if we follow other ways?

I chose to give away my tools. I chose to let people choose if it was worth paying for.

I chose to do things in a less common way, maybe even a rare way: I chose to give away my tools. I chose not to earn money with them, or at least, I chose to let people choose if it was worth paying for. I chose freedom, for myself, and for the rest of the world. I chose to let my tools open source, I chose to let people get, use, and modify them freely, instead of being worried of stealers and pirates. I chose to make my stuff available even for the poorest human being on earth. Because I think my choices can have an impact. Because I think that if I work against capitalism and consumerism, if I show a different path, the path may be followed, and maybe, maybe it’s a step to what I think is a better world. Politics, that’s just politics.

People are ready to accept a lot of things to be able to consume, but if they have the choice, they don’t buy. They just consume.

What I did not understand is that most people don’t choose anything – and I belong to the people, I don’t consider myself any different from what I’m describing. Most people – including me, as I said – are consumers. If the softwares are free, most people just get them, consume them, ask for new features, ask for help, ask for support, but never help. That’s our capitalist society, it’s mechanical. People don’t choose to pay for something free, people don’t choose to contribute to the development of their own tools. People accept to pay when they have to, but people also accept to have their life invaded by advertising, people accept to give up their own privacy to be able to consume. People are ready to accept a lot of things to be able to consume, but if they have the choice, they don’t buy. They just consume.

It would be easy to sell my tools. It would be easy not to give the choice to others. But I chose a difficult path. I know that most people do not understand it, but I do not regret my choice, and I would do it again, even if I could be richer than I could have imagined.


Back to reality.

It’s a fact: we’re all just consumers. I know that because I’m lucid about myself: I’m using a lot of free softwares, and services, that I did not contribute nor donate to. I also know that because of the numbers I have behind my famous piece of software.

1000 downloads per day but very few supporters in proportion.

Duik is a big success. Hundreds of thousands of downloads so far (the last 5 years), an average of 1000 downloads per day, more than ten thousand daily users.

It’s a big success, with very few supporters. 250 backers during each of the crowd-funding campaigns, 120 supporters on Patreon (and those groups are overlapping, we can’t even add the numbers). For thousands of users which the huge majority did not contribute with anything (But it makes supporters even more awesome, I can’t thank you enough, dear supporters!). I would prefer so much that there were more supporters donating less…

It’s a big success, with even fewer contributors. I developed and wrote 99% of the code of Duik. There were three other contributors for some features and code writing, five people who helped translating into languages other than English and French. It’s eight contributors at all, and I consider myself lucky (those too, I can’t thank them enough).

It’s a big success but I’m still struggling with money. I know everyone struggle for money, but at least 70% of the people in my country earn more than I do, and I work 50 hours a week on average, 6 or 7 days a week. Despite the fact that what I do is useful – and needed – by the people. Our capitalist society is like that, we don’t reward people who do useful things, we value products based on an abstract market value, that’s how capitalism works. Building something useful can’t be our only goal if we want to survive. We either have to develop a business around it or… Find something else.

Hundreds of users, maybe thousands, liked my latest posts on social networks, they were seen by thousands and shared by dozens – more than all the financial supporters and contributors I ever had. But I’m lucid, you must be one of the 10%, maybe even less, who will read this…

We’re all just consumers

Conclusion: I know for a fact we’re all just consumers.

Consume less and contribute more.

Do politics.

But I’m not upset at all, I’m not discouraged. Obviously, I don’t do what I do for money.

But I’m not upset at all, I’m not discouraged. Because I did things differently, I thought differently, I achieved something different. Obviously, I don’t do what I do for money – but unfortunately money is a need, and I lack money.

Why do I do all this? Why so many efforts? Because I chose not to be only a consumer, but I wanted to be a contributor. I don’t want to consume life, I want to contribute to the society, because I believe society needs it. I’m not waiting for someone to sell me what I need, I try to build what I need and then share it, before someone else sells it. I want to be able to explain what I did to the society, and be proud of it. Selling my softwares would not have been a contribution for the society, even if they’re needed and successful, because it would not have pulled our community in what I think is the right direction. It would only give me the sensation I did something which matters, but it would not have been really useful for the community. It’s not enough to make useful things, what’s important is what we do with them, how we make them, how we share them. This is my point of view, and it matters. It matters that I have a point of view, it matters that I say it out loud. It matters that creating free software is a political gesture for me, because this means I’m contributing to the community, because it means I asked myself a lot of questions about what I was doing and how it would impact others.

I don’t want to be like any consumer.

After all, no, I’m not so much like any consumer. I’m proud to say I’m a contributor. A contributor to the community. It’s an effort, it’s harder than being a consumer, it’s less rewarding on the short term, but way more in the long run, because I can be proud. Not rich, but legitimately proud.

And finally, what I want you to know, is that it’s actually not so hard. Please, join me! I understand you may not have time to create things like I did, of course I had the luck of being able to do it, I had the luck to be born where I was born, to have had a little spare time at some point in my life, to have had a good education… But it’s not just luck, it’s also choices. Political choices, choices which impact other people, ethic choices, for the better.
Everyone can ask questions, everyone can be angry at things, everyone can think about individualism and consumerism. Everyone can – and has to – be upset about our society. Everyone can do politics.

I’m tired to feel I’m part of a minority. Help me!

Maybe you’re already trying to change the world in your own way, or maybe you don’t know how to do it. I just hope you’ll all think about it now, that’s what I’m asking. Do things in a way they matter and think about how they matter. Do what you can, no less, no more. We’re enough people in the world to make the society change. Please, I’m tired, and I need you to join me!

There are a lot of concrete ways to contribute more and consume less, even without being a specialist.

  • Most of all, think about what you’re doing and how you can do it in a way that matters. Be political.
  • Make choices. Don’t let the system make choices before you do. Everything you do deserves that you ask yourself: “How can I do my stuff in a better way? Is there an alternative to consuming this product or this service?”.
  • Be uncompromising if you know what you’re doing will make things better. There are no details, every little thing is important, there’s so much we’re fighting for, there’s so much we’re losing, we can not make compromises.
  • Don’t wait for someone to sell you what you need, try and build it whenever you can. And most of all, share it when it’s done.
  • Don’t do things just for yourself. There’s surely someone else who has the same needs than you. Ask yourself: how can I share with those people, even if they don’t have money.
  • Learn. To be able to develop Duik, I had to learn coding. I did not knew shit about computer science before I tried to develop my tools, I did not learn this at school. Each and every thing you learn is a political gesture too. The more you learn, the more impact you can have.
  • Teach. Help others learn. It’s easier when you’re not alone, and I learned much more by teaching than when I was at school.
  • Use your language, maybe you can translate things to make them available to more people (maybe you can translate this very article?).
  • You’re a user, maybe you can provide some constructive feedback, not based on what you want and need, but thinking about what the community may need based on your experience.
  • Contribute financially to projects which matter (which have an impact, which pull the community in the direction you think is right, not only because of what they do, but more importantly how they do it). It’s much needed as our society do not reward things based on their impact, but only on their market value.
  • Be an example, spread the word, convince people, share this article, exactly like what I am doing right now. Every public thing is political and deserves to be discussed. Be annoying, be angry, be upset.
  • Etc.


Add Yours

Hi, I want to say thank you for making duik and encourage you in the noble journey you are on!

I am a freelance cartoonist in the USA. I don’t know how to use After Effects yet, but I saw duik on a tutorial 2 weeks ago, and quickly looked up your site. I was inspired even though I don’t know if I can succeed with After Effects yet!

I quickly joined you on Patreon that day with a 6 month commitment! I need the help you are creating with duik. I appreciate your hard work. I am grateful for your contribution. I am more than happy to support you and partner with you. I am happy to do this before I even know how well I will be able to use this powerful tool. I am wishing you the very best.

Please keep going and know that I am thankful!!!

Hey thanks Duduf! I contributed to your last crowd funding effort because I appreciate what your work gives to my students. I’ve had more students getting into after effects because of your plugin and making fantastic animations using Duik. I came to this post because I saw you’d made a script for Storyboarder (awesome! thanks again!) and I’ve been thinking a lot about open source and teaching recently. Too much to post here but I’d like to think about how we should contribute to open source projects we use in teaching. Thanks for your post, it’s very thoughtful and I hope you keep doing what you’re doing and for all the right reasons.

Thanks for your message!

I’m teaching too, but I’ve never really thought about what open source and teaching can do together. Now that you raise this question, I do have some ideas; I’ll think about it and maybe write a short article specifically about this matter 😉 Because I do think there are some things to do about contribution and teaching…

Thanks again!

Hey Duduf,

Fascinating read, I’ve seen people talk about your work for years and there’s always a sense of disbelief that it’s free! I’ve had a product of my own that’s available on a “pay what you like” basis and it’s interesting to see how many people just enter £0.

A couple of points I’d like to make –
First, I think it’s worth taking a look at the download process and how humans make decisions. If you’ve ever visited a free museum or art gallery you’ll notice that most of them have a “Suggested donation of £xyz” for example – this is called anchoring. Visitors can still choose not to donate anything, however, it reminds people of the value of their visit. Perhaps it’s something to look at in the download process – making people stop and think more about how their donations help and what would be deemed a fair contribution.

Secondly, I think it’s worth noting that there is scope to monetise things and still challenge the conventional way of doing things (if you had a commercial licence for example) any money you make above your basic needs could be used to fund other projects: code camps at schools for example, academies for motion designers… using the money for good rather than just personal gain.

Hi Tom,

I’m indeed waiting for the release of the new version of Duik to change a bit the download page and ask more clearly for support.
Since I wrote this post, my patreon project is still growing and I’m thinking this is working quite well.

At Rainbox, my cooperative company, we’re also studying the possibility to get subventions, public funds, to begin new projects. This could be another way to avoid using a commercial license but still earning a bit more for funding new stuff. I think this is some kind of Patreon at another scale 😉

I just adore this!

Can i steal your words? hah, I wanna blatantly copy and paste them. I suppose I’ll go for a paraphrase and leave a link or note in recognition.

The funny thing is, I haven’t even used your software. Hah, I’ve been so busy and sidelined, and just saw some patron follow email, got to this article, and here I am.

But I gobbled up each word on the page. And I think it’s just so worthwhile, and well put, and I hope I don’t forget to donate a sizable bucket of money once I too am able to get a sizable amount. But I have faith I will.

Keep up the good fight, your sentiments here go far beyond character animation rigging software, beyond open source, and capitalism. They really can be paradigm shifting, and I hope they are. For everyone and the world itself’s sake.


I am one of those poor people that cannot ‘easily’ afford to purchase expensive animation tools but I would save up money to buy your tool and I think it’s ok to pay for it. Similar tools charge $47-$99 I think so if you want to be more accessible to anyone…why not charge even just $10, 15, or 20 so you would have the resources and time to further improve on the software, or do more tutorials…free time to enjoy life more and be more inspired to create more affordable tools?

Hey, I came to you through a Youtube-Tutorial about grass animation.
I really like your point of views about freedom and sharing.
I can understand you very well although I had to read it in English.
Btw: I like France, I connect with it revolution, the enlightment, Rousseau and free thinkers.
I like your ciriticism but more your optimism and force and strength to fight for change.
I like your way to develop more freedom.
In the past I thought that when I would lead a company I would put the focus on how we produce and sell.
I think about human leaderchip, no hierarchy, and transparent advertisement.
But at the end, I think there are enough products on the market and I think there must be a different spirit and believe in the heads instead of new products in the hands.

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